This is an abbreviated version of our proposal presented at LVMH Tower in Midtown Manhattan. Over 100 guests were in attendance — hailing from various press outlets and luxury brands across the LVMH portfolio and abroad — including WWD, Dior, Cartier, Chanel, Shiseido and Lalique amongst others.

Aspen is the secondary city featured in our original proposal, however it is the only version we’re allowed to present to the public. It’s only a fraction of the months of research, strategy, and ideation that went into this project, including several meetings with Dior’s North American S-Suite executives throughout the process. Our overarching strategy and intent was met with incredibly positive feedback and we’ve seen it woven into the DNA of several LVMH initiatives since our presentation.

This success is due in major part to the hard work, support, and dedication of teammates from Parsons School of Design alongside second-year MBA students of Columbia Business School, and would not have been possible without the guidance of our incredible professors Jessica Corr and Ketty Maisonrouge, President and co-Founder of the Luxury Education Foundation.

https://www.luxurydaily.com/students-give-luxury-leaders-food-for-thought-via-retail-experiential-plans/

https://wwd.com/business-news/business-features/students-lef-cartier-chanel-dior-and-shiseido-master-class-1203391528/

https://wwd.com/fashion-news/fashion-scoops/dior-opens-pop-up-store-in-cortina-dampezzo-1203390807/

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